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General Mills makes Cheerios a serial business

March 4, 2012 in Grand Forks Herald

The cereal tinkerers who invented Cheerios 71 years ago needed only one variety, the yellow-box original that remains a staple of American breakfast tables.
They would barely recognize what their humble oat concoction has become. Continue Reading

Peanut Butter Cheerios? General Mills to launch 50 new products 2012

December 24, 2011 in Grand Forks Herald

General Mills gave a peek at some of the products it will introduce in 2012, a lineup that includes Dulce de Leche Cheerios and peanut-butter flavored Multi Grain Cheerios. The Golden Valley-based food maker said today that it plans to launch about 50 new products in the first half of 2012. Among them: a lactose-free version of Yoplait yogurt. Continue Reading