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WITH VIDEO: Super Bowl teaser ads

January 30, 2013 in The Daily Republic

Advertisers perfect the art of teasing pre-game viewers.

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Wednesday’s West Central Tribune will be biggest issue of the year

November 18, 2012 in West Central Tribune

WILLMAR This Thanksgiving, your turkey won’t be the only thing that’s stuffed. Wednesday’s edition of the West Central Tribune will be filled with all of the Black Friday advertisements, inserts and coupons that shoppers need for the big day.
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Media split on taking Election Day ads in wake of ruling

November 2, 2012 in Grand Forks Herald

After a federal judge effectively struck down North Dakota’s ban on Election Day campaigning, the door is open for political advertisements to continue down to last moments of the campaign. But local media outlets vary in how they plan to handle the ruling. Continue Reading

Political ad blitz dominates airwaves

September 13, 2012 in Grand Forks Herald

Kim Simonsen’s advice for his advertising clients in the run-up to a contested election: Don’t bother trying to get a word in edgewise.
“They know it’s not going to do any good,” the media director of Fargo’s H2M advertising agency said. “They know they’re going to get knocked off.” Continue Reading

Advertising’s looking more like us; companies hope older models lure older customers

July 14, 2012 in Grand Forks Herald

Hey, baby boomers and retirees. If you think you’re seeing yourself reflected in more ads lately, you don’t have to check your vision. In a shift from what has been predominantly a youth-driven culture, advertising is looking more like us with gray hair, curves and crow’s feet as companies are increasingly booking older models to court older consumers. Continue Reading

Advertising’s looking more like us; companies hope older models lure older customers

July 14, 2012 in Grand Forks Herald

Hey, baby boomers and retirees. If you think you’re seeing yourself reflected in more ads lately, you don’t have to check your vision. In a shift from what has been predominantly a youth-driven culture, advertising is looking more like us with gray hair, curves and crow’s feet as companies are increasingly booking older models to court older consumers. Continue Reading

Rapid City billboard restrictions to take effect

June 19, 2012 in The Daily Republic

RAPID CITY (AP) New rules for billboards and business signs go into effect next month in Rapid City, capping more than a year of debate.
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North Dakota’s federal races attract $1.2 million in advertising so far

June 9, 2012 in Grand Forks Herald

More than $1.2 million has already been spent this year on TV and radio advertising to influence North Dakota’s hotly contested U.S. House and Senate races. Continue Reading

SD contractor group wins award for road-funding ad

April 11, 2012 in The Daily Republic

The campaign featured entertainers Williams and Ree explaining there is no pothole fairy that will magically repair roads. Continue Reading

Minnesota Lottery, with help from popular retired Twins, begins ad pitch touting homegrown taxpayer contributions

March 28, 2012 in Grand Forks Herald

Created by the Minneapolis ad agency Olson, the lottery spots emphasize, in song and banter, the organization’s $2 billion contribution to the state treasury since the first lottery ticket was sold in 1990. Continue Reading