June 20, 2013 at 2:04 am in The Jamestown Sun
Steve Aesoph spends the majority of his time building his XTERRA brand on social media.
Clearly, the strategy is working pretty well.
What started out as one race with 12 people competing in 2009, has turned into an entire weekend of activities with five events spread out over two days. Three races will be held on Saturday and two more on Sunday.