New coupons aim to keep people off generic drugs

August 20, 2012 at 6:45 am in Grand Forks Herald

If brand-name prescription medicines cost you as little as generic pills, which would you choose? A few drugmakers are betting Americans will stick with the name they know. They’ve begun offering U.S. patients coupons to reduce copayments on brand-name medicines and compete with new generic versions of the drugs. Continue Reading