A reader’s guide to evaluating campaign polls

August 5, 2012 at 1:00 am in Grand Forks Herald

Here’s a survey: Is campaign polling 1) an art, 2) a science or 3) an act of statistical sleight of hand? The answer can be all of the above. As election season nears, polls are ramping up. It can be hard to interpret their terminology, let alone know which numbers to trust. With the help of top pollsters and analysts, here’s an easy guide to the polls. Continue Reading