Advertising’s looking more like us; companies hope older models lure older customers

July 14, 2012 at 4:00 pm in Grand Forks Herald

Hey, baby boomers and retirees. If you think you’re seeing yourself reflected in more ads lately, you don’t have to check your vision. In a shift from what has been predominantly a youth-driven culture, advertising is looking more like us with gray hair, curves and crow’s feet as companies are increasingly booking older models to court older consumers. Continue Reading