Morning State Sports Briefs: Bradley Center to sell naming rights

May 22, 2012 at 1:44 am in Pierce County Herald

Wisconsin Sports — After years of opposition, Milwaukee’s Bradley Center is getting its first corporate name. Arena officials joined the Bucks and the metro Association of Commerce this morning in announcing that the facility will now be called the “BMO Harris Bradley Center.” It’s a six-year naming rights deal that takes effect immediately.
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