by Grand Forks Herald
April 24, 2012 at 4:18 am in Grand Forks Herald
Tourism Director Sara Otte Coleman says the campaign has been a proven brand to market the state as a travel destination to out-of-state visitors. Continue Reading
Tags: North Dakota, tourism, Travel, updates 2 Comments »
First Guess: More folks who:
1. Cannot figure out a proper cause-effect relationship,
2. Fudge statistics to support whatever their pre-conceived notion was to begin with,
3. Cannot prove their conclusions,
4. Are happy to sensationalize their particular “spin” on reality, and
5. Are wasting tax money
“The return on investment during the 10 years of the Legendary campaign has ranged from $55 to $123 for every dollar spent on paid advertising, Otte Coleman said.”
Just because they spend a certain amount of money, and tourists spend a given amount of dollars, it DOES NOT follow that the tourism dollars are a “return on investment”. False logic, propaganda, and a damn lie from people who should know better.
Like or Dislike: 3 0
Schurkey, you are making some great points. Does ND tourism still rank last among the states? They take credit for tourism dollars when you go the gas station and fill gas or go to the kid’s basketball game and get a hotel or the oil workers dollars being spent at hotels, food, etc.
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