by Worthington Daily Globe
January 19, 2012 at 6:00 pm in Worthington Daily Globe
Does it necessarily make sense to build a bigger and somewhat better municipal liquor store in a supposedly better location?
Tags: City of Worthington, Editorials, Opinion, worthington 2 Comments »
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How about a billboard near the major retailers or by the Interstate advertising the location of the liquor store? Is that even allowed?
Location, location, location is the old saying in business and it still holds true today and strangely enough, even more so in this small town where people don’t even want to drive an extra few blocks for something, hence the almost magnetic shift of some businesses towards the Big Box store that starts with W area of Wgtn. You don’t have to be a rocket scientist to notice the higher traffic count in that area of town vs. anywhere else in town.
I don’t know that people drive to Worthington specially to buy booze, but just recently I was at one of the grocery stores in Worthington, and someone, obviously an out-of-towner, asking one of the employees where the wine and liquor was located in the store. Non of the stores carry anything harder then beer and wine coolers and the employee just told them where their supply was and offered no advice on where to buy anything else.
I think the City is loosing revenue simply because of that. People want convenience and I think some would find it surprising how many non townies want/need their booze and don’t think to purchase it before they get here.
They may not drive specifically to Wgtn for booze, but many do drive specifically to Wgtn to shop at the Big Box stores and if they drive past a store with something else they may want, such as liquor, they may stop and lay down some green.
Ideally it would be nice if wine and liquor were available to purchase in the grocery stores here but since it is not, the next best option is to have a liquor store next to a major store. At least, I don’t think wine is sold in stores here. I’m not much of a drinker so maybe I am wrong. I do cook with wine and I only get that at the liquor store.
So maybe the City wouldn’t gain much more profit from a move. But then again, maybe the City would. I think it’s one of the better ideas. Prospectively, it’s not the worst idea.
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If you owned a business, and if you are a taxpayer, technically, you do own the liquor store, which location would you think would get more business? The liquor stores current location, or near the “Big Corner?” Is there any doubt that it wouldn’t get more business?
For the old businesses that moved towards the new retail area of town, what made them move? To be near more potential customers and increase profit margins, you think?
Do you think that moving towards the new retail area of town has been a good move for the majority of those businesses, or bad?
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