October 6, 2010 at 7:00 pm in INFORUM
When it comes to naming rights, there’s more than just getting a shiny sign on the front of a building. Continue Reading
Tags: Fargo, Hockey, scheels, scheels arena, Sports, UP Center, Urban Plains Center 3 Comments »
“This is the first time Scheels has purchased the naming rights for a building, he said.”
“he” meaning: Jason Loney, Vice President of Marketing for Scheels. This is not true. It purchased naming rights for a building on Oak Grove’s newly-remodeled campus.
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Actually Jack, wasn’t it more of a case of they helped pay for a good chunk of that new building for Oak Grove and the school named the building after them?
I thought it had a name. I thought it was the Urban Plains Center, and I thought it was a pretty good name. And the Sears Tower in Chicago is still the Sears Tower to me, no matter who owns it now. Why change a name if it works?
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