by Duluth News Tribune
September 1, 2010 at 7:00 pm in Duluth News Tribune
SMDC Health System is changing its name to Essentia Health, the name of its parent company, the health-care provider announced Wednesday.
Tags: Business, Duluth Clinic, essentia, Health Care, hospitals, local, SMDC, st marys medical center 4 Comments »
LOL, how many times have they “rebranded” themselves in the pas 10 years? Couple of high paid executives have to justify their salaries somehow.
Like or Dislike: 16 8
“Essentia” sounds like a corporate-speak nonsense word you’d hear in Dilbert or The Office.
Like or Dislike: 8 4
Essentia? Come-on-man! What kind of querky name is that? Must be some kind of trendy philosophy to change the window dressing.
Like or Dislike: 6 4
Does anyone think their logo is a bit, I don’t know, Georgia O’keefe-ish?
Like or Dislike: 6 2
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